Further, the airline is already familiar with these regions and has captured the customers; hence not much cost will be undergone to acquire new customers.Preferred Airline for convenient and affordable flightsSouthwest Airlines puts much effort into the adverts and promotions it makes in order to have the desired response from customers. They are not a young and nimble corporation anymore. Southwest still expects the deal to close in the first half of next year.“Southwest’s business has become more complicated than the simple model that served them so well for 39 years,” says William S. Swelbar, a research engineer at the International Center for Air Transportation at M.I.T. Mr. Kelly says those planes will provide more flexibility, allowing Southwest to serve lower-traffic cities that would be uneconomical to serve with the larger 737.To attract more business travelers, Southwest also ironed out its chaotic boarding process, which had often been derided as a “cattle call.”“Southwest had a very profound impact on the industry,” says Robert Crandall, who led American Airlines in the 1980s and ’90s.
)On one recent flight to Las Vegas, when a flight attendant learned that a couple were going to marry, she dimmed the cabin lights and led the whole plane in a loud toast.Southwest will also have to absorb AirTran’s 8,000 employees into its highly unionized work force of 35,000.Then came Southwest.
It has a reputation of being a major carrier that has been profitable for 43 consecutive years. This bond culminates at Halloween, the biggest party of the year, and one of eight corporate functions Southwest deploys to bring its employees together.In Las Vegas, Southwest effectively drove out most competition from US Airways, which retreated to Phoenix. “We don’t think it’s right.”Initially, the company negotiated the spike better than most.
The airline also uses point-to-point strategy, fuel save strategies, ticket-less strategies as well as choice of less busy airports (Thompson & Gamble, 2016).One of the main strategies that have played an important role in contributing to Southwest Airlines competitive advantage is reducing turnaround times. The company further prefers to use airports that are congested to reduce fuel wasted during idle time on crowded taxiways or circling airports waiting for clearance to land (Thompson & Gamble, 2016).So far, Southwest Airlines has a history of incredible performance.
“Everybody makes their own choices. ... At the heart of Southwest’s success is its single aircraft strategy: Its fleet consists exclusively of … Southwest doesn’t quite fly on auto-pilot, but as it prepares for its 40th birthday next year, it is flush with success. The company periodically launches national and local campaigns to communicate that they are the only company that does not charge for first and second checked in bags, not impose fees for change of travel schedules and offering a wide range of convenience for passengers (such as in-flight internet service).
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southwest airlines strategy for success