Have you seen any product requirement doc that specifically outlines that a certain product should not be intuitive? Have you observed that if you ask for feedback from anyone, they calculate, try to sound as logical as they can before answering?
It is ironic because Social networks and the internet on a whole have created the largest empathy machine we can imagine.On the other hand, there is nothing common about a technology interface even if the technology seems commonplace. Otherwise known as education.Individuality applies that we all have unique ways of knowing, learning, interacting, and synthesizing therefore the idea that writing as common sense becomes internalized by each individual.But what about babies knowing how to use an iPhone to swipe through images? Empathy, however, is not common sense nor it is intuitive, we must learn to be empathetic. As I already said, humans are made rational.Intuitive design can be defined as a design that is created with instincts and past knowledge. We often hear these words in reference to products and services that require minimal training and mental effort. The buttons were used to switch on and off the fan or the light or even the radio.Most of the time intuitive design works.
If individuals all have unique experiences, empathy is learned, and everything else is learned, then the intuitive design is only quickly learnable and common sense is only what we think we have learned and know as a group. It is a teenager and the irony is how many teenagers today have learned to use an iPhone to operate socially in the world is also staggering but that is for a whole other article altogether.The pace at which technology and user interfaces change makes the importance of helping our users learn them over time that much more valuable and as a community, we should apply UI design patterns effectively and in the service of helping our users not have to learn so much. Such designs do not have any conscious reasoning.Similar with designers, as a designer we are automatically a keen observer and thus, make decisions quite quick when it comes to thinking of a design element which is intuitive. Yes!! Buttons are everywhere and they are itself is quite a simple design.
I must admit, there were times that I’ve blamed the user when they were unable to understand an arguably vague design that made perfect sense to me. It is pretty amazing.“We become what we behold.
☽ ︎☾Je suis Sandra, Guide Intuitive, Femme spirituelle et Maman naturelle. Babies are doing most of their neural mapping through experiencing the world and their rapidly developing motor skills can move their hand from side to side.
This is why Mark Ruffalo is on sesame street as empathy is best taught early in life. It is completely based on our skills, past learning and instincts.For example Button.
Bic proved this notion through their experimental crowdsourced universal typeface experient. One just needs to create a border and shadow to create a button.
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intuitive design medium