Although Samsung in the last few years tried to imitate the features of Apple like Safari Operating system and became popular among its customers. Their products are also available to the customer online and everywhere in the world. each product by Sony has its own quality, features and price and specifications. With the help of effective strategies in product placement and distribution, Apple has gained the success because they give importance and attention to their products. In the social environment, friends and family mostly use the same brand because by seeing each other’s preferences and taste change iPhone is part of many families; many families prefer to use iPhone because of the interesting feature and applications (Khan, Alam, & Alam, 2015).Depending on products types and kinds, Apple has many different competitors for example, from a mobile phone point of view; Apple’s iPhone competitor is Android phones providers like Samsung, Sony etc.
This report includes a critical assessment of the marketing mix strategy for Apple iPhone 4S. This indicates that an appropriate marketing mix strategy is crucial for the success of a newly launched product in the market. As Apple is achieving success with the help of technological innovation and improvement, the number of competitors is also kept on growing day by day and trying to bring in technology and innovation like apple to be a competitor (Fleisher & Bensoussan, 2015).According to the results of 2015, Apple revenue has increased by from the $57.6 billion to $74.6 billion, it is the 30% increase in the revenue as compared to the last year. Apple’s iPad competitors are Tablets providers like Samsung and Apple’s iTunes competitors are Google play store. Apple also uses the social media which represent more opportunities regarding the awareness of the product and services, that how a product should be used and what are its amazing specifications. The promotional activities should include a wide range of promotional tools including public relations through offering discounts, coupon, additional add-ons etc.The above mentioned TV advertisement by Apple Inc in order to communicate with its target customers and to promote its iPhone 4S can be accessible at:In this report, an analysis of the product, pricing and promotion strategies for the product iPhone 4S will be performed with a clear assessment of its target market and the product features offered by the company. Apple has control over its distribution channels and these channels are cost effective to Apple.
Apple tablets can be given or used by the student’s of any country as the countries are focused on increasing the literacy rates. The product developed by the company should have the potential to satisfy the needs of the customers, and its prices should be such that it leads to value for money to the consumer who buys it. Competitors like Sony, Nokia and Samsung cannot achieve the sustainable competitive advantage just because of the competitive and imitative marketing strategy.
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Apple Case Study